Unlike the clunky, slow-to-load GIFs of the past, today’s GIFs are now reasonably sized for modern wireless connections. Heck, even your mother and grandmother probably know what GIFs are. Nowadays, the animated GIF is wildly popular, and has become an emblem of pop culture for marketers, social media aficionados and millennials alike.
This email from Moo used a full-width simple animated image to compliment the message in their CTA button to “Pop that balloon.” The role of animated GIFs in marketing
